Internal Debate at Milkface

Every now and then, we at milkface are asked if we carry nursing covers. We don't. We apologize and we cater to any other needs that shopper might have. One day the logical follow up question was asked, "Why not?"

The issue was raised internally and we had a different opinion from each staffer. Some were passionate supporters, claiming that they allow self conscious mothers the tool necessary to breastfeed in public. Others had passions as strong that stated breastfeeding is natural and normal and shouldn't be hidden and doing so suggests it is something that should be hidden. Great arguments were made on both sides and personal experiences were shared - experiences that were enlightening and made the issue less black and white for all of us.

In the end we decided that we would continue to not carry products manufactured with the explicit intent of shielding the act of nursing from others. We would be more proactive in educating milkface visitors that the discretion and privacy some of them seek can be achieved using the tools they already have - breastfeeding clothing and some carrier styles.

We believe that a milkface shopping experience is made an incredible one by virtue of the informational resources that our staffers are and the counsel that they can provide. Each a parent. All babywearers. All mothers experienced with breastfeeding. Twins. Cesarean sections, VBAC experiences. Post partum issues. We, collectively, have experienced them all and are generous to share our experiences. For milkface shoppers or during staff meeting discussions, our experiences set us apart. Visit a store today and see how we can help you.

Mr. Milkface Reports: Babywearing for Dads

I spend a couple days in each of our stores each week. More and more I see dads coming in (most often with moms) and looking into this "babywearing thing". Some are bored and want to leave quikly. Some are thrifty and can't see the value in a carrier (odd that they have no problem pushing a $700 stroller that only carries a diaper bag while mom carries the baby in her arms). But there are those who have a genuine interest in babywearing.

It's great to see dads trying on slings, mei tais, and soft structured carriers in our store. With an incredible selection of styles, fabrics, colours, prints and organics, we have something for everyone. Personally, I think it's cool when dad chooses the pink Ergo because that what his new little princess would look good in.

Even more encouraging is that we're seeing it more and more on the street. Dads are pround to be seen with their babies. Even more, they're proud to be seen as physically attached and involved with their children via a carrier.

Go dads! Have a Happy Father's Day later this month.