Mr. Milkface Reports: Babywearing for Dads

I spend a couple days in each of our stores each week. More and more I see dads coming in (most often with moms) and looking into this "babywearing thing". Some are bored and want to leave quikly. Some are thrifty and can't see the value in a carrier (odd that they have no problem pushing a $700 stroller that only carries a diaper bag while mom carries the baby in her arms). But there are those who have a genuine interest in babywearing.

It's great to see dads trying on slings, mei tais, and soft structured carriers in our store. With an incredible selection of styles, fabrics, colours, prints and organics, we have something for everyone. Personally, I think it's cool when dad chooses the pink Ergo because that what his new little princess would look good in.

Even more encouraging is that we're seeing it more and more on the street. Dads are pround to be seen with their babies. Even more, they're proud to be seen as physically attached and involved with their children via a carrier.

Go dads! Have a Happy Father's Day later this month.