Milkface Nursingwear Inc

What's new and on my mind at milkface

Thursday, October 22, 2009

Another Anniversary

We have passed the 1st anniversary of our winning of the LIVE 88.5 Pimp My Biz marketing prize. We have detailed a great deal of our experiences, especially the early events, here in our blog. Now, 12 months later, we have a review of our overall experience.

The prize was for $50,000 in marketing services. 10K in radio spots at LIVE 88.5FM here in Ottawa, 10K in the Metro News, 10K in graphics for the store and a vehicle wrap from K6 Media, 5K in web spots with and 15K in marketing consultancy with the Curam Group. We knew a new store was coming and wanted to save the radio, print and graphics for that purpose. All these companies came through, provided services as advertised and were great to work with. The remaining services, the web work, we were ready for immediately. It didn't quite work out that way.

Ottawakiosk, just weeks ago, started to run our classified-style ads. Banner work is still in the draft stage but should be up in a few days. The marketing/web consultancy service from the Curam Group has been a nightmare. After less than 3 hours of meetings, they have abandoned us and their commitment to the prize. Calls and emails do not get returned by Greg, the top dog and contest contact at Curam. Seriously unprofessional service.

Here's our dilemma. Should we be satisfied with a $35,000 win when $50,000 was advertised or should we expect more - the full array of services as announced? Imagine winning the lottery - say $2mil. You spend all day Sunday thinking about the win and how you'll improve yourself and those around you with the winnings. Now, on Monday when you go to cash in your ticket you learn that you were not the only winning number and you have to share money. A win is great but is now slightly tarnished now that you can't do all those things you planned.

Ho would you feel and what would you do? Let us know.

Tuesday, October 13, 2009

It's Our Anniversary

Written by Mr. Milkface...

Eight years ago today, my life changed in ways I could never imagine. In a Port Hope B&B, I exchanged marital vows with Britt and continued the journey that started many months earlier when we first met. It has been eight years of love, joy, laughs and hard work. In March, 2008 Britt and I wrote about our relationship as co-workers. Our words of some 18 months ago still ring true so I'll shre them again with you today.

Today's question - What's it like working with your partner?

Andy says:
Hi. My name is Andy and I work with my wife. I left a successful real estate practice with five years of award winning achievements, at the peak of a strong market to do so. Before we start 12 step treatment, I'll tell you why I went where others fear to go.

I have been working with my wife since the day I met her. Our relationship is natural and rewarding but to say it has been effortless would be delusional fantasy - it's been work. Life goals, family planning, household finances, and daily interactions all require effort. It often feels easy because we work well together, employing complimentary skill sets to achieve, and often surpass, our mutual and individual goals. There have been days when it was a challenge but I have never had a day when I woke up without being thankful that I have this job and that I work with the best partner anyone could ask for. When the opportunity to extend our working relationship into the conventional workplace became available it was an easy choice and one without regret. We are early in our new working relationship but it seems to be as fulfilling and rewarding as the one we started the day we met. I like working with my wife and look forward to where this new dynamic will take us.

Britt says:
Andy and I met when we were working together (and I imagine that's the same for many of you!) and in some ways, it feels like we've been working together ever since. Parenting our 3 girls is definitely a labour of love and we are partners in that.

Working together at Milkface was always part of our master plan. Andy's role was always a bit hazy (what will a man do with breastfeeding moms?!) but we're figuring it out. As the business has grown, we've discovered a need for concentration on things like marketing and expansion that Andy can do just as well, if not better, than I. I'm really grateful that we're growing a true family business and hope that the girls will join us in it in time.

Working together means there's never a true seperation of work and home - if one of us has a great idea at midnight, our business partner is right there to discuss it. On the flip side, when we have a rare night out, business talk is hard to shelve!

I would say that working with your spouse is a lot like being married to your spouse - wonderful, frustrating, enjoyable, maddening with lots of up and downs!

Later this week we have another anniversary but that story is far less joyous. Check back next week for all the details.

Tuesday, October 06, 2009

H1N1 Trumps 2009 Breastfeeding Challenge

This weekend's Breastfeeding Challenge saw breastfeeding moms and their babes around the world achieve a simultaneous nursing session in the effort to raise awareness of the benefits of breatsfeeding and the rights of those who breastfeed in public. Reports from Ottawa and around the world show a significant decline in attendees this year, a fact that is believed to be attributable to the H1N1 virus and fears of infection at public gatherings. The Montreal Challenge was cancelled specifically for this reason.

We'd like to thank all who attended their local event and all those who were there in spirit and participating at their home our wherever they may have been. Milkface was a sponsor or donor to a number of Canadian Challenges and we were proud to be a part of these efforts. For organizers of 2010 Challenges, let us know how we can help and be a part of your event. Together we're making the world a better, healthier place.