Oh my! Big pork takes on WAHM blogger and gets more than they bargained for!

This fascinating story can be read in full at the Lactivist blog here. Basically, the US National Pork Board is taking issue with the blogger selling a shirt on CafePress with the parody "The Other White Milk." Cute, right?!

As a trademark holder myself, I completely understand why you need to defend your trademark and would have no problem if that was all they were doing...but check out this passage from the c&d letter from the attorneys:

"In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board's mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan "The Other White Milk." "Dairy Diva," "Nursing, Nature's Own Breast Enhancement," "Eat at Mom's, fast-fresh-from the breast," and "My Milk is the Breast."

Promote the use of breastmilk beyond merely for infant consumption?!! Tarnish the good reputation of pork?!! Ick. First of all, breastmilk is not only for infant consumption, it's recommended up to a minimum of 2 years and secondly, what exactly are they implying? It's so off-putting and they need to be held accountable for that paragraph. All this to shut down a woman who raises money for breastmilk banks and who raises awareness for breastfeeding in general. Double ick.

Feeling icked out too? Let them know. I am.