Got breastmilk? Be careful!

Apparently, the milk processors in California may come after you with their lawyers if you use the popular lactivist play on "Got milk?"!

My favourite comment on the article (scroll down to the end of the article) - "hey lawyers, got brains?!" - love it!

Now, I own a trademark and I defend it and understand the need to defend your trademark but this borders on the ridiculous. I'm not sure how anyone would confuse the two phrases or think that the milk processors in California have added on a new line of milk produced by lactating women...what do you think?